Bay Audiology

This craft-heavy tv spot was built entirely from sound data to remind our audience of the simple but important things they miss with hearing loss.

We first identified what sounds were audible to a hearing loss sufferer. Starting with tinnitus, a common symptom of hearing loss, we took this sound wave and manipulated its frequency and volume in order to direct its shape and path. While the line on its own looks nondescript, a process was then applied to each of the 280 different waves, whereby they were arranged within a 3D space to form a completed image.